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Chad Laurans
Advisor

Chad partners with A-Street.  In 2006 Chad and Eleanor founded SimpliSafe, a DIY home security company which has grown into one of the country’s largest.  Today the company proudly protects millions of Americans and employs a thousand team members.  After a growth equity investment from Sequoia Capital in 2014, Hellman & Friedman acquired a majority stake in the company in 2018.

Chad served as the CEO until 2020, overseeing all facets of the company’s growth, including engineering, product development, supply chain management, contract manufacturing, direct marketing, brand building, operations, and finance.  An electrical engineer by training, he also personally developed significant portions of the SimpliSafe product and backend systems.  Chad currently serves as Chairman of the Board.

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